Harper Innovations is a bespoke distribution and marketing house. We work with exclusive, innovative brands including Muscle Moose, SmartShake and Eugene DNA Kit.

Starting as a distributor for SmartShake, a global brand with distributors in over 60 countries, Harper Innovations has successfully grown from a spare room and a two-person operation to a full warehouse, supply and marketing team.

The goal of Harper Innovations is to revolutionise distribution and brand development and to bring the best of the sports nutrition industry to the mainstream market. Directors Claire Harper and Jon Birkett come from a sports nutrition background, with successful track records as both athletes and business owners individually, prior to the formation of Harper Innovations. Their experience of all areas of the sports nutrition industry allowed them to identify the opportunities for positive change and innovation to challenge the status quo.

From product production and quality to distribution, brand development and marketing, through to retailer and customer relationships, Harper Innovations is constantly improving and implementing best practice to benefit all working partners, through each stage of the supply chain.

Adding to their distribution portfolio, in 2012 Harper Innovations became the exclusive distributor of Muscle Mousse, an industry leader in the premium protein dessert category. Distribution currently spans across the UK, EU, Canada and Middle East. Muscle Mousse is now one product in a portfolio within the Muscle Moose brand, following the purchase of Muscle Mousse from the original owner and the release of Protein Pancakes, 1 Minute Mug Cakes and Moose Juice. To enquire about stocking/ distributing Muscle Moose, get in touch here.

Harper Innovations predicted the consumer trend change towards convenience in the sports nutrition market, along with increasing demand for products that meet the requirements of a more health-conscious consumer for mass market and the retailers that cater to them. Leading the way in New Product Development, Muscle Moose released Moose Juice, a category defining zero sugar Energy Drink with added BCAAs and B Vitamins. Experience of sports nutrition allowed for production of a beverage with mass market FMCG appeal, whilst retaining the high standards demanded by the sports nutrition industry.

Identifying gaps in the current market and the trend of consumers towards more health led products and lifestyle aids, Harper Innovations partnered with Eugene. Catering to an already significant demand for DNA lifestyle kits that is predicated to continue to grow rapidly over the next five years, Eugene DNA Kit provides a unique offering in the health and wellness marketplace. The commercial appeal of Eugene is significant, with higher levels of awareness, education and publication of worrying trends of obesity in the UK a subject of discussion in national press on a weekly basis. With mass market appeal for effective weight loss and management, Eugene offers a solution of actionable insight and recommendation, rather than informational insight currently offered by other DNA kits on the market.

Harper Innovations is a family run business, with a close knit team of specialists all working to ensure the very highest service is offered to all working partners, from local independent stores through to our international distribution partners. We welcome all enquiries about our brands, if you would like more information on stocking or distributing our products, get in touch here. Have an amazing product but no distributor? We might be able to help! Get in touch.

Harper Innovations is a bespoke distribution and marketing house. We work with exclusive, innovative brands including Muscle Moose, SmartShake and Eugene DNA Kit.

Muscle Moose is the industry leader in premium protein convenience products, including the category defining Moose Juice Extreme Energy drink, Muscle Mousse luxury protein dessert, Protein Pancakes and One Minute Mug Cakes. Muscle Moose has stockists across the UK, EU, Canada and Middle East. To find out more about Muscle Moose, click here.

SmartShake is the world’s smartest shaker. This established, market leading brand has distributors and resellers in more than 60 countries around the world. Made from BPA Free and DEHP Free plastic, SmartShakes are the only shaker available in the UK to be made from Food Grade Safe plastic. To find out more about SmartShake, click here.

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